Grow Your Business with Digital Marketing: Drive Sales, Leads and Awareness Digital Marketing is the set of strategies to create awareness, engagement to increase leads and sales. In fact, the power of digital marketing is to have targeted traffic to build engagement and trust with new potential customers by presenting the right offers at the right time. This is why is really important to create a Digital Advertising Plan and also a Social Media Strategy to engage and build relationships, giving value to your followers. Great for small and startup businesses!